American Association of Individual Investors

American Association of Individual Investors

The Strength Behind Secular Growth Investing

Unlike cyclical stocks, secular growers can sustain high growth rates for surprisingly long periods.

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AAII
Sep 02, 2025
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Wayne Thorp leads a class in AAII's new Essential Investing Video Course. Go to https://www.aaii.com/ves for more information and to subscribe.

Featured Tickers:

AMZN, F, GM, GOOGL, NFLX, STLA

  • Characteristics of secular growth versus cyclical growth, including demand drivers, earnings patterns and market share dynamics

  • The AAII Growth Investing framework combines the A+ Growth Grade and Mohanram’s G-Score to identify high-quality secular growth companies

  • How to sustain long-term growth advantages, avoid glamour stocks and hold through volatility for compounding returns

In every generation, a small number of businesses don’t just grow—they transform the world around them.

These aren’t companies chasing the latest trend or riding the tailwind of a strong economy. They are the trend. Their products shift habits. Their platforms reshape industries. Their growth isn’t a moment, it’s a movement.

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