American Association of Individual Investors

American Association of Individual Investors

Reading Minds: Combining AAII’s Investor Pulse With BI’s Community Intelligence

AAII’s surveys historically reach extremes just before major market turning points, while BetterInvesting’s tools reveal what investment clubs are buying and the analytical thoughts of seasoned indivi

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AAII
Oct 28, 2025
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  • Investor sentiment and behavioral biases shape market cycles, creating contrarian opportunities when emotions reach extremes

  • AAII surveys and historical sentiment data reveal predictive patterns in market psychology and investor asset allocation

  • BetterInvesting community tools provide collective intelligence, highlighting real investment decisions and portfolio construction trends

Being able to judge market sentiment and incorporate collective wisdom can help make you a better investor.

Throughout history, market bubbles have formed as the fear of missing out (FOMO) prompts investors to keep buying regardless of valuations or other fundamentals. Severe downturns have been marked by widespread selling, as many investors focus on the downside instead of the bargain prices on many stocks.

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