American Association of Individual Investors

American Association of Individual Investors

Identifying Quality Dividend Stocks When Yields Are Low

Success in today's dividend investing landscape requires abandoning the outdated practice of simply chasing the highest yields.

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Charles Rotblut's avatar
Doug Gerlach's avatar
AAII
,
Charles Rotblut
, and
Doug Gerlach
Nov 18, 2025
∙ Paid

Featured Tickers:

ABT, HSY, IYY, XRX

  • Evolution of dividend investing strategies and why yield alone no longer defines success

  • AAII’s value-oriented dividend framework emphasizes valuation, growth and strength for income and appreciation

  • BetterInvesting’s total return approach focuses on growth, stability, governance and shareholder-friendly capital allocation

Strategies for investing in dividend stocks have evolved significantly over the years. The changed environment requires evaluating stocks based on many traits rather than focusing on dividend yield alone.

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Doug Gerlach's avatar
A guest post by
Doug Gerlach
Financial author and editor of the Dividend Informer, SmallCap Informer, and Investor Advisory Service newsletters.
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